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What is Digital Marketing?

Now being Online, Digital is currently the prime touch point for the consumers and a channel. Digital marketing has lightened the channels and social media, spread across the board, presenting the advertising channel more interactive and essential by all the modern marketing tools. Digital Marketing is on tip of the toe when connecting with desired audience. Any effective marketing campaign will include Digital Marketing as its strategy. In reality as we know it where the intended target has boundless options, it’s up to Digital Marketers to understand the customer’s journey, expectations and desired outcomes from a bunch of scenarios.

Digital Marketing consists of many advertising channels:

  • Web Analytics,
  • Google Analytics,
  • Search Engine Optimization (SEO),
  • Social Media marketing,
  • Google Adwords.

Web Analytics

Web analytics is a collection of strategic methodologies. You will learn how web data is measured, collected, analysed, and how to create reports to maximize online and e-commerce activities. In Web Analytics you will understand how WA is used as a device for business and statistical surveying, and to evaluate and enhance the adequacy of a website. It helps one to gauge how activity to a site changes after the dispatch of another publicizing effort.

Through this technology you will be able to know the number of visitors to a website and page viewers. Web Analytics gages activity and prevalence patterns which is helpful for statistical surveying. Analytic techniques and requirements vary according to organizational requirements. Course Content

  • What is Web Analytics?
  • Why it is important?
  • Key Terms
  • Type of Web Data
  • Collection methods
  • Traffic Sources
  • Path Analysis
  • Visitor Analysis
  • Defining Key Performance Indicators
  • Linking KPI to business performance
  • Exercises
  • What is SEO?
  • Key Success Factors
  • Introduction to Google SEO
  • Deep Dive Google Analytics
  • Hands on Exercises using GA
  • Content & Onsite Search
  • Conversion, Navigation
  • Traffic & Visitor Analysis
  • E-commerce Tracking
  • ROI Calculation
  • Introduction to A/B testing
  • Fundamentals of A/B testing
  • Examples
  • Search Engine Marketing
  • Display Banner Ad
  • Text Analytics

Google Analytics

Google Analytics was launched by Google in November 2015, as a free web analytics service. Google Analytics is the most extensively used web analytics service on the Internet. If you are running a website, carrying home business, owing a large organization, Google Analytic you can learn how to analyze, track, and report site data.

Knowing how to utilize Google Analytics accurately will help you measure site movement, SEO, engagement, promotion income, and even action via web-based networking media. This course demonstrates to you proper methodologies to get set up in Google Analytics and gather knowledge from each of the reports.

SEO- Search engine optimization

The Search Engine Optimization module looks at the different strategies for improving your website’s position and positioning with different web indexes. The module covers the key ideas and terminologies utilized inside the field of SEO and outfit every person with the specialized know-how, comprehension and understanding to build and keep up a powerful SEO strategy. You will learn about the scope of specialized tools that are included and accessible to help normal search engine find, view and rate websites. Through this, you will likewise find out about on-page improvement techniques and comprehend the procedure of compelling keyword research and selections.

You will understand the significance of substance upgrades and applying fitting meta tags so as to drive site optimization. You will likewise comprehend the idea of positioning and have the capacity to play out a scope of off-page enhancement exercises to enhance your site ranking. Toward the end of this module, you will have the capacity to screen and deal with your SEO movement by setting a standard and consistently measuring action against desire. You will likewise know about information security and protection issues connected with SEO.

Course Topics:

  • Key SEO Concepts
  • Search Results & Positioning – Organic vs. Paid Marketing
  • Benefits of Search Position
  • Stakeholders in Search
  • Mechanics of Search
  • On-Page Optimisation
  • Keyword Research, Selection & Tools used
  • Site Structure
  • SEO-friendly Site Content
  • Meta tags
  • SEO Site Map
  • SEO Google Search Console
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  •  Tools used for SEO

Social Media Marketing

Social Media Marketing module empowers you to adequately draw in with customers over a various scope of social media platform. You will welcome the rising patterns in the social media space and the open door managed by the ‘constantly associated’ social consumer. You will learn the appropriateness of various social stages for your points and goals, and comprehend the difficulties of online networking.

You learn the capacity to choose and organize diverse objectives for your organization, your clients and your product and services, and in addition comprehend the distinctive media networking correspondence styles that apply to various audiences. This module covers the key ideas and terminologies utilized as a part of social media, and you will have the capacity to configure social media accounts crosswise over Facebook, Twitter, LinkedIn, YouTube and Google +, and also finding out about the new developing social platform. You will see how to execute suitable security settings over your online networking, and create profiles that connect with over a scope of web-based social networking stages.

Course Topics

  • Implementing Social
  • Social Listening
  • Content Planning
  • Scheduling Tools
  • Facebook Advertising
  • LinkedIn Groups
  • LinkedIn Advertising
  • Twitter Advertising
  • Pinterest
  • Instagram
  • Key Concepts
  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features
  • Facebook Newsfeed
  • Facebook Insights
  • Facebook Business Page
  • Twitter Features
  • Twitter Engagement
  • LinkedIn Setup & Profile * LinkedIn Features
  • LinkedIn Company Page
  • Google+ Setup
  • Google+ Features
  • Google+ Insights
  • Google+ Analytics
  • Google+ Brand Page
  • YouTube Setup
  • YouTube Channels

Google AdWords

Google AdWords Training course guarantees that you turn into a total Google Advertising Professional. You will get a 360-degree introduction of Google Pay per Click network and a top to bottom comprehension of real parts of Google advertising system like Search, Display, Mobile and Video. In the wake of finishing this course, you will have the capacity to ideate and execute Google campaigns utilizing distinctive channels like Search, Mobile, Display and Video. You will disguise distinctive procedures for advancing your campaigns and enhance promotion quality. Before the finish of this course, you will have a strong handle of Google AdWords system.

Course Content:

  • AdWords Fundamentals
  • AdWords Search Advertising
  • AdWords Display Advertising
  • AdWords Mobile Advertising
  • Adwords Video Advertising

Who should learn Digital Marketing?

Employee who are working as Digital Marketer, Digital Specialist

June 16, 2017
GITS Academy. All rights reserved.

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