Now being Online, Digital is currently the prime touch point for the consumers and a channel. Digital marketing has lightened the channels and social media, spread across the board, presenting the advertising channel more interactive and essential by all the modern marketing tools. Digital Marketing is on tip of the toe when connecting with desired audience. Any effective marketing campaign will include Digital Marketing as its strategy. In reality as we know it where the intended target has boundless options, it’s up to Digital Marketers to understand the customer’s journey, expectations and desired outcomes from a bunch of scenarios.
Digital Marketing consists of many advertising channels:
Search Engine Optimization (SEO),
Social Media marketing,
Web analytics is a collection of strategic methodologies. You will learn how web data is measured, collected, analysed, and how to create reports to maximize online and e-commerce activities. In Web Analytics you will understand how WA is used as a device for business and statistical surveying, and to evaluate and enhance the adequacy of a website. It helps one to gauge how activity to a site changes after the dispatch of another publicizing effort.
Through this technology you will be able to know the number of visitors to a website and page viewers. Web Analytics gages activity and prevalence patterns which is helpful for statistical surveying. Analytic techniques and requirements vary according to organizational requirements. Course Content
Google Analytics was launched by Google in November 2015, as a free web analytics service. Google Analytics is the most extensively used web analytics service on the Internet. If you are running a website, carrying home business, owing a large organization, Google Analytic you can learn how to analyze, track, and report site data.
Knowing how to utilize Google Analytics accurately will help you measure site movement, SEO, engagement, promotion income, and even action via web-based networking media. This course demonstrates to you proper methodologies to get set up in Google Analytics and gather knowledge from each of the reports.
SEO- Search engine optimization
The Search Engine Optimization module looks at the different strategies for improving your website’s position and positioning with different web indexes. The module covers the key ideas and terminologies utilized inside the field of SEO and outfit every person with the specialized know-how, comprehension and understanding to build and keep up a powerful SEO strategy. You will learn about the scope of specialized tools that are included and accessible to help normal search engine find, view and rate websites. Through this, you will likewise find out about on-page improvement techniques and comprehend the procedure of compelling keyword research and selections.
You will understand the significance of substance upgrades and applying fitting meta tags so as to drive site optimization. You will likewise comprehend the idea of positioning and have the capacity to play out a scope of off-page enhancement exercises to enhance your site ranking. Toward the end of this module, you will have the capacity to screen and deal with your SEO movement by setting a standard and consistently measuring action against desire. You will likewise know about information security and protection issues connected with SEO.
Key SEO Concepts
Search Results & Positioning – Organic vs. Paid Marketing
Benefits of Search Position
Stakeholders in Search
Mechanics of Search
Keyword Research, Selection & Tools used
SEO-friendly Site Content
SEO Site Map
SEO Google Search Console
Inbound Links & Link Building
Tools used for SEO
Social Media Marketing
Social Media Marketing module empowers you to adequately draw in with customers over a various scope of social media platform. You will welcome the rising patterns in the social media space and the open door managed by the ‘constantly associated’ social consumer. You will learn the appropriateness of various social stages for your points and goals, and comprehend the difficulties of online networking.
You learn the capacity to choose and organize diverse objectives for your organization, your clients and your product and services, and in addition comprehend the distinctive media networking correspondence styles that apply to various audiences. This module covers the key ideas and terminologies utilized as a part of social media, and you will have the capacity to configure social media accounts crosswise over Facebook, Twitter, LinkedIn, YouTube and Google +, and also finding out about the new developing social platform. You will see how to execute suitable security settings over your online networking, and create profiles that connect with over a scope of web-based social networking stages.
Social Media Goals
Setting Goals and Priorities
Facebook Business Page
LinkedIn Setup & Profile * LinkedIn Features
LinkedIn Company Page
Google+ Brand Page
Google AdWords Training course guarantees that you turn into a total Google Advertising Professional. You will get a 360-degree introduction of Google Pay per Click network and a top to bottom comprehension of real parts of Google advertising system like Search, Display, Mobile and Video. In the wake of finishing this course, you will have the capacity to ideate and execute Google campaigns utilizing distinctive channels like Search, Mobile, Display and Video. You will disguise distinctive procedures for advancing your campaigns and enhance promotion quality. Before the finish of this course, you will have a strong handle of Google AdWords system.
AdWords Search Advertising
AdWords Display Advertising
AdWords Mobile Advertising
Adwords Video Advertising
Who should learn Digital Marketing?
Employee who are working as Digital Marketer, Digital Specialist