In this competitive market such data, create an opportunity for the companies to deliver excellent customer experience and services. However, enterprises have set up their big data platform to handle big data using the platform like, Hadoop, Spark and nosql. The big data platform can collect and handle data efficiently, but the later challenge is in terms of analyzing data and get insights to make it meaning full to develop a high standard business process.
Data science and machine learning Techniques to help in unlocking data insights using the statistical Data Modelling & algorithms. Despite conventional Business analytics, based on past data- performance, data science can handle and identify the unidentified data patterns, beyond traditional data analysis it enables to analyse unstructured data, such as speech, text data & even image data to get more accurate insights.