Key Account Management is sometimes seen as selling to and holding large and important customers and accounts. Key Account Management is a Strategic Business approach in managing lead customers with the objective of making long term profitability, growth and sustainability in partnerships. Key Account Management can be different based on the industry. Nonetheless, one thing is very clear and that is Key Account Management makes a strong external relationship with buyers and customers.
This training will discuss on practical strategies that are crucial to upgrade key account relationships and effective process in creating a high value partnership. Participants will get an understanding on the significance in Key Account Management relationship and the economies of scale in keeping valued clients s verses prospecting for new clients. The Key account management corporate training is designed as an advanced level programme for experienced sales people. The highly participative content gives key account managers with the modern day strategies which will help them to make MAJOR sales to MAJOR customers.