Now being Online, Digital is currently the prime touch point for the consumers and a channel. Digital marketing has lightened the channels and social media, spread across the board, presenting the advertising channel more interactive and essential by all the modern marketing tools. Digital Marketing is on tip of the toe when connecting with desired audience. Any effective marketing campaign will include Digital Marketing as its strategy. In reality as we know it where the intended target has boundless options, it’s up to Digital Marketers to understand the customer’s journey, expectations and desired outcomes from a bunch of scenarios.
Digital Marketing consists of many advertising channels:
- Web Analytics,
- Google Analytics,
- Search Engine Optimization (SEO),
- Social Media marketing,
- Google Adwords.